Everyone wants to do the least amount of work and see the best results. So, first, we determine the least amount of work you need in order to reach your goals, and more importantly, keep them long-term. I can coach anyone through a fat loss phase and have them lose 30 pounds, which is great, but what’s more important is what you do after you achieve the goal.

If you start out doing the max effort you're going to burn out. That's why it’s important to take things slow, know what's most important to prioritize (so you aren't burning yourself out on the small details), and build sustainable habits. That way when you reach your goal you aren’t going to stop doing the things that got you there.

To top that off, say you lose 20 pounds and want to lose another 10-20 pounds, you have SO many variables to work with and so much room to grow because you haven't maxed out all your variables. You're not burnt out and you have the flexibility to choose where you want to practice more discipline.

We aren't interested in the fluff, the things that don't actually matter for your health. We want to focus our efforts on the most important action items, and let go of the rest. This is where we really unpack the all-or-nothing mindset. So many of us think we need to do everything perfectly, all the time or else we will fail. In reality, there are more important things and less important action items.

If you can focus on 3 to 5 impactful actions, you don't have to worry about doing the other 10 million things the internet tells you to do.

I'm not going to lie to you, change requires effort.

You are going to do things you aren't used to doing. It takes work to build habits and it takes effort to behave differently than you have in the past.

But it doesn’t have to be so hard anymore and I am here to tell you that you aren’t broken, your habit building system is.

At MF, we use the latest scientific research on neuroscience and behavior change to work with your biology, not against it.

Learn the step by step process on how to start behaviors and habits you’ve been putting off for YEARS and why motivation is NOT your problem.

You will put in effort, but I promise you… you will see reward. Gone are the days of “efforting” and not seeing any results, I show you how to do less, and see more.

Even though there is no cookie-cutter plan, there is a method to the madness. Over my 7-year fitness journey and 5 years of coaching experience, I’ve been able to establish a proven process to achieve lasting results.

We align on your healthy lifestyle basics or non-negotiables. These never change and there is a reason they don't. If we are constantly switching what we do, we are never able to build habits and achieve sustainable results.

On top of that, those non-negotiables aren't only for achieving a result, they are for your general health. No matter what season or what goal you have at the time, the things you do each day will not change, the amount or frequency is the only variable that adjusts.